Wednesday, July 24, 2013

Conclusion of research


Most of the research respondents are comment the food’s quality in OTWC is good. With some exceptions that comment that it is bad or moderate and depend on the situation such as outlet and type of food.

One of the interview respondents comments that normally it will takes 5 to 10 minutes for OTWC to deliver the food to the customer. Some of the interview respondents are said that it that 15 to 20 minutes when during peak hour and also depends on the outlets. The longest duration that the food takes to be delivered is 30 minutes. Others were just said “depend on the situation”

Four of the interviewees are said that the price is worth the taste of food in OTWC with additional that they are commenting cheaper price, only for certain product and tastier. While rest of the interviewees are commenting the price of food in OTWC is not worth for the taste of food.

From the interviews that I research, I found out that 5 of them are commenting about the foods: rating medium because not special” and “neutral rating”. While four of them are giving positive feedbacks that one of them said “it is suit for local taste”. Exceptionally, only one of them said the food in OTWC taste bad.

According to the interviews, there are three interviewees have no comments on the recommendation section. While some of them are commenting: “suggest more meals into the menu because it is limited choices”, “provided more seats and improved menu”, “maintain the food quality”, “hire professional chef to maintain quality” and other more. One of the respondent even mentions automatic ordering system to fasten up the efficiency of ordering food.

Four of my interview respondents are comment that the customer service in OTWC is just ordinary customer service as nothing special at all. While three of them said the customer service in OTWC is good because the employee attitude is polite. The rest of the employee are telling that the custome service is not good or good enough, as one of them mention she occurs a serious problem with the employees while serving the foods.

Eight out of ten respondents said that OTWC has a good environment with only one exception said that the lighting is too dark. While two out of ten have no comment about the environment in OTWC. Generally, OTWC have no negative comments in their environments and surrounding.

Apparently, from the research that I have the half of the interviewees said that the quality of food has been dropped since OTWC first in Malaysia but some of them reflect that it is still remained at acceptable standards. Three of respondents are comments the quality of food had improve. While only one has no comment on the quality and one said the quality is remained (no dropped/improved)


Food
Beverages
nasi lemak
Iced mocha
nasi lemak
white coffee
nasi lemak
ice chocolate
-
white coffee
nasi lemak
white coffee
nasi lemak ayam
coffee
nasi lemak
white coffee
nasi lemak
cappuccino
-
chocolate drink
nasi lemak/rendang chicken rice
iced lemon tea

Most of them consider their favorite food as nasi lemak and favorite beverage as white coffee because these two products are the trademark for OTWC. Some of them are commenting that drinks are more towards personal taste. Two of them are not commenting about the foods, it is due to the misunderstanding of the question that they thought it only giving review on either food or drink.


Findings of Research

Respondent (1) - Mr.Tan Respondent (2) - Mr.Tan Respondent (3) - Mr. Tan Respondent (4) - Mr. Fong Respondent (5) - Mr. Ooi Respondent (6) - Mr. Lim Respondent (7) - Mr. Goh Respondent (8) - Mr. Ng Respondent (9) - Mr. Lim Respondent (10) - Ms. Ong

Questionnaire

Q1: What do you think about quality of the food in Oldtown Whitecoffee?

Q2: How long does the food take time to  be delivered?

Q3: Do you think the taste of the food worth the price in Oldtown Whitecoffee?

Q4: Overall, do you think the food is rated as good or bad? Why?

Q5: Would you give some recommendation to Oldtown Whitecoffee?

Q6: Do you think in Oldtown Whitecoffee’s customer service is good?

Q7: How do you feel for the environment in Oldtown Whitecoffee? Does it suit?

Q8: Does the quality of the food has dropped or improved since Oldtown Whitecoffee first in Malaysia?


Q9: In Oldtown Whitecoffee, what is your favorite choice for food and drink respectively? Why?

Simple Introduction of Old Town White Coffee

The OldTown White CoffeeOTWC  is the largest kopitiam restaurant chain in Malaysia. Its main headquarters is in Ipoh, Perak, Malaysia.
Established in 1999, OldTown Berhad (“OldTown”) manufactures instant beverage mixes and products, in addition to operating over 180 café outlets throughout Malaysia and the region.
OldTown is the proprietary owner of the special formulation of 3-in-1 white coffee blend, which has been permeating Malaysian households and food service industry since 1999.
In 2005, OldTown expanded into the food service sector with the opening of a chain of café outlets based on the traditional Ipoh coffee shop setting and ambience under the brand name “Old Town White Coffee”.
OldTown now exports its instant beverage mixes to more than 10 countries worldwide and plans to expand its café outlet network in the region.

Introduction

This blog is created to proceed the assignment of one of the courses in Tunku Abdul Rahman College University - ABDM4064 Business Research. The objective of this blog is to show the final result of qualitative data that collected from 10 respondents through using interview of 8 questions about the details of franchise and one question about the recommendation for the franchise. The title of the research is to find out the opinion and feedback about the quality of Old Town White Coffee.The 10 respondents are selected which they are the customers of Old Town White Coffee and the respondents are selected based on convenience sampling which is selected in any day, any time and any places.